The Membership Committees of The American Legion serve a critical need at every level of the Legion, The impact of our Membership Committees is most important in our local posts. It is very possible the good work of our post Membership Committees, will more than any other committee, determine the long term survival of The American Legion.
The District Membership Committee is chaired by the District First Vice Commander and the First Vice Commanders of each post in the district are members of the committee. The active involvement of our post first vice commanders is critical to the success a healthy and robust membership throughout our district.
There are many good resources on membership developed by The American Legion and available on the Publications Page of the national web site. We have included a number of them for you to review in the column on the right side of this page.
A collection of six fun video clips called Membership Moments illustrating some of the pitfalls and best practices when engaging eligible members, welcoming new members and retaining long-time members have been posted on Vimeo. Share these videos on social media, post websites or download and play them at meetings. You can find tham on the Vimeo web site. Here is an example of a Membership Moment video.
To be an effective member of the Communicications Committee, it will help if you undestand the basics of these topics;
Effectrive communications is the cornerstone of good leadership throughout the Legion. This includes everyone involved in growing the membership of our Legion. The importance of communication extends through the District Membership Committee, the Post Membreship Committee and to every post member who must be engaged in growing the post membrship. Our Communications page will cover this topic in greater detail.
A big part of the Membership Committee's responsibility is ensuring our membership goals are met each year. It is not the only responsibility. The Membership Committee also helps our local posts with some very important elements of a quality membership program, that include:
A significant focus of our Membership Committees is reaching the assigned annual membership goal. For decades our membership has been dominated by veterans of World War II and Korea. As these veterans have been lost to the ravages of age and death, we must evolve our focus on membership. This will require a strong recruiting effort focused on veterans from the first Persian Gulf War and the Post 911 or "Twin Towers" conflicts.
Recruiting new veterans into our Legion family is a very important part of what every Legionnaire needs to help with, from the Post Commander down to the newest member. The Membership Committee helps to direct, encourage and the support the post in all their recruiting efforts. When it comes to membership, everyone is responsible.
The topic of recruiting has a number of elements;
Post Revitalization (Post 1000 & DMS)
The income generated from annual membership dues renewals help keep The American Legion alive. Your annual dues help support Legion programs in the local communities of our local posts and your dues helps support programs across the nation.
Renewal topics include:
Every member we retain is one less member we will need to find to reach our post membership goal.
In recent years, The American Legion has been losing 10-15% of our members nationally. The reasons for this have been linked to Mortality, Moved and Mad. There is another powerful reason we should not ignore. It is how so many members get Ignored.
Although the Membership Committee has significant responsibility in these areas, all the post membership should be involved in a supporting role.
The American Legion National Headquarters has provided mylegion.org as a secure internet site that allows officers access to Legion and SAL membership records. This site will assist with day to day membership duties and allow better communication with members. The post level of mylegion.org allows changes to member records. The district level does not allow changes.
MyLegion.org was originally focused on the needs of the post and district adjutants. More and more it is incorporating valuable information for Legionairres involved--aq `with additional membership responsibilities.
Member Data Updates
Members Renewed Online
Consolidated Post Report (CPR)
Post & District Reports
The Post & District Reports are very useful tools for the Membership Committee.
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